Nicole Gabrielle

New York City // 917-699-2649 // nmgabrielle@gmail.com // nicolegabriellenyc.com

Professional Experience

Momentum Worldwide New York, NY

Vice President, Director of Content Production // February 2021 - Present

As the head of the content production department, I manage a team of exceptional makers and doers. My responsibilities include project scoping, resourcing, forward planning, advising on new creative and leading a team of producers, business affairs, editors and freelancers. I lead training, mentoring, and advising on production across five offices in the US and Canada… all while still sneaking in some time to produce award winning work. My passions are finding avenues for new business and existing client growth, building process and legal best practices and producing exceptional creative work of all kinds.

Senior Content Producer // October 2018 - February 2021

As a subject matter expert on the content production team I produced everything from a full length TV broadcast for SAP and NBA TV, to episodic branded content, short form documentaries, broadcast commercials, even a full XR virtual concert for American Express: Unstaged to celebrate the release of Alicia Keys’ new album ALICIA. Clients include GM, SAP, Walmart, Subway, Coca-Cola, Verizon and American Express among others.

Freelance New York, NY
Executive Producer/Production Consultant // August 2016 - October 2018

As a production consultant, I guide my clients through the process of bringing a great idea to life. I evaluate creative to assess realities of budgets and timelines and help to create valuable partnerships.

Saatchi & Saatchi New York, NY
Executive Producer // June 2014 - August 2016

Served as Executive Producer on P&G/Tide North America, where I managed all productions throughout the production process from projecting annual budgets for our clients to delivering finished content. I supervised producers on individual assignments, evaluated creative ideas, advised on budgets and logistics, as well as producing many campaigns myself.

Senior Integrated Producer // June 2011 - June 2014

Produced campaigns for a wide variety of clients including General Mills, Charter/Spectrum Communications, Procter & Gamble, among others - I delivered both broadcast and digital content for various platforms. Experience with celebrity talent, extensive animation and CGI productions as well as comedy and large scale vignette/anthemic work.

Merkley + Partners New York, NY
Broadcast Producer // January 2008 - May 2011

Produced campaigns for several clients, and worked on North American brand launches. Clients/brands include Arby's Restaurant Group, Ruth's Chris Steakhouse, Mercedes-Benz, MiraLax, Cold-Eeze, Breville and Dave & Buster’s.

Grey Worldwide New York, NY
Associate Producer, Radio/TV Production // November 2006 - January 2008

Produced television commercials in both live action & CGI for various GlaxoSmithKline, Wyeth beauty and pharmaceutical brands.

Assistant Producer, Radio/TV Production // August 2003 - November 2006

Produced radio and television commercials- including animation, large-scale product models, both live action & heavy CG, in Hi-Def and film formats. Clients/brands included BellSouth, global TV for Nokia Mobile Phones’ campaign for CDMA phones, as well as various GlaxoSmithKline, Wyeth and pharmaceutical brands.

Casting Coordinator, Radio/TV Production // 2001 - August 2003

Provided support for Head of Casting and Casting department; managed casting schedule and talent bookings, as well as contracts; ran casting sessions; was main liaison between producers and talent agents; conducted Celebrity research; supervised interns; created/maintained casting database.

Hillmann & Carr Inc. Washington, DC
Assistant Editor/Production Assistant // January 2000 - January 2001

Supported the team as both a field and office PA as well as a post-production research and editorial assistant on projects for The Oklahoma City National Memorial Museum, The National Civil War Museum and The Smithsonian Institute projects. I edited rough cuts for segments, designed DVD animation titles, assisted with Mac training, conducted domestic/international footage/licensing research; prepared media materials for review meetings and managed a gaggle of interns… all with a smile on my face and a knack for delivering 12+ coffees in one run.

Education

The American University, Washington, D.C.
B.A. - Communications: Documentary Film and Creative Arts
Study Abroad - Rome, Italy